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SELKIES
Building a bakery inspired by travel and myth
Food n Beverages
Bakery
Selkies was envisioned as a bakery that brings desserts from around the world into one space. The challenge was to create a brand that could hold together different cultures, flavours, and stories, while still feeling cohesive, inviting, and easy to connect with.
SYSTEMS
identity
Brand Revamp
Logo Design
Package Design
experience
Graphic Design
Social Assets
The challenge wasn’t just to make the brand look playful, it was to make it feel meaningful. With so many global influences, the identity needed to balance curiosity and clarity, ensuring it never felt scattered or gimmicky. The system had to hold together storytelling, products, and experience in a way that feels natural.
We built the brand around a central idea, a character that travels, collects, and brings stories back. This allowed the identity to move beyond a static logo into something more expressive, where every touchpoint could carry a sense of discovery and familiarity at the same time.
RESULTS
The result is a clear and structured product that simplifies complex contract workflows, making it easier for teams to navigate and act without friction. By bringing clarity to key user journeys, the platform supports faster decision-making while also laying a scalable foundation for future features, integrations, and growth.
35%
INCREASE IN WEBSITE TRAFFIC
35%
INCREASE IN WEBSITE TRAFFIC
35%
INCREASE IN WEBSITE TRAFFIC
MORE PROJECTS
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