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ACCORD IQ
Building a smarter way to manage contracts
AI Tech
SAAS
AccordIQ is a startup reimagining Contract Lifecycle Management, helping legal and finance teams spend less time chasing paperwork and more time on decisions that drive growth. As founding product designers, we were brought in at day zero. The brief was to shape the product from concept to MVP: defining its features, building the brand, and designing an experience that makes a complex process feel simple.
SYSTEMS
strategy
UX Research
Brand Identity
System design
identity
User experience design
Interaction design
Web design
experience
Marketing communication
Graphic design
The challenge wasn't adding more features to an already crowded category, it was knowing which few mattered most. With a startup's timeline and a team of three, we ran 20 user interviews across legal and finance teams, mapped existing CLM journeys, and worked with an industry expert to find where time and money were actually being lost.
The research pointed to five pain points: manual data entry, slow redlining, scattered storage, disconnected contracts, and reporting that took too long. Each became a core MVP module, from AI-powered metadata extraction to in-context redlining inside Microsoft Word. The result is a product that fits into how teams already work instead of asking them to start over.
The identity needed to feel intelligent without feeling cold. A clean, modern system built on deep blues and fresh greens gave AccordIQ the confidence of a tech product and the reliability legal teams expect, carried through from the product UI to the website and LinkedIn launch campaign.
RESULTS
4
MONTHS
5
CORE MODULES
100+
SCREENS
Over four months, we worked as AccordIQ's end-to-end design partner, taking the product from a blank page to an investor-ready MVP. That meant 5 core product modules, alongside the full brand identity, website, 25+ LinkedIn assets and the pitch decks that carried the vision to investors.
Everything except development was designed in-house at OEK, giving the founder one cohesive system to build, pitch and grow from.
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